Our award-winning brand development work has helped charities reach more people and create powerful fundraising campaigns. Without a strong, memorable brand, fundraising management efforts fail to achieve their potential.
Brand development work can help you define your value to both the people you work for and potential donors. If you don’t understand your own value, others will struggle to see it too. With our help, you’ll be able to determine your target audience and create a brand that will reach them

Where do you want your charity to be in a year, or in five, or in 10? The ability to answer this question with certainty is vital to fundraising success. Without a clear vision, you cannot set relevant goals or create a fundraising plan.
We’ll brainstorm with you to help you determine what you want to achieve. Perhaps you’ll expand into new areas of work, or merge with another charity. You might want to develop new working practices, such as making your organisation more transparent or developing better communication. Or you might be happy with your current direction, and simply need an outside ear to help you put it into words.

Once you know where you want to be, we can help you develop a fundraising plan to get you there. We work with charities around the world on strategy development, business planning, programme evaluation and budget preparation. All these elements can be included in your action plan.

Our work doesn’t stop when we finish creating your plan. We’ll then provide the mentoring and support you need to put it into action. We’ll be led by you and your staff, working together in a supportive, change-making team. We’ll help managers develop themselves and others, and help you build the capacity of your staff to deliver.
To deliver on your vision, you may also need the support of interim managers. Our charity management experts have outstanding experience at senior level, leading projects, developing fundraising strategies and managing change. We’ll be able to match your organisation with an interim manager that knows your sector and can get to work straight away. They won’t replace your permanent staff, but can fill temporary gaps and provide a vital outside perspective.